Investment real estate loan brokerage and capital placement.

We connect sponsors, investors, and developers with the right financing — from complex capital stacks to straightforward portfolio debt. Tell us who you are and we’ll show you exactly how we work.

Sponsors & Operators

I need financing for a development, acquisition, or complex deal structure

We specialize in middle-market transactions too sophisticated for retail lenders and too nimble for institutional players — building the right capital stack for your specific deal.

Investment Property Owners

I'm scaling a rental portfolio and need efficient, competitive debt

Whether you’re growing a single-family portfolio, running BRRRR cycles, or refinancing a multifamily asset — we find the right lender and structure for your investment strategy.

Who We Serve

PCA supports sponsors with projects too sophisticated for retail financing and too nimble for institutional attention — the true middle-market niche.
  • Multifamily owners & operators
  • Developers (ground-up + value-add)
  • SFR portfolio investors & BRRRR operators
  • Mixed-use, adaptive reuse, and small-balance commercial owners
  • 1031 exchange buyers
  • Syndicators and operating partners

What We Do

PCA integrates capital markets knowledge with real valuation insight, producing lender-ready financial packages and sponsor-supportive structures.
  • Debt Placement: Bridge, permanent, construction, DSCR, portfolio loans.
  • Equity Placement: Preferred equity, JV equity, LP equity, co-GP capital.
  • Capital Stack Engineering: Mezzanine, preferred, senior, and common equity mixes.
  • Valuation-Integrated Advisory: Underwriting, feasibility, appraisal preparation.

Our Services

Capital Advisory

• Investment Residential
• Commercial Real Estate

Investment Residential

• Single-Family Investment
• Small Multi-Family Properties
• Portfolio

Commercial Loan

• Conventional Commercial Loans
• Asset-Based Financing for 
Non-Traditional
• Short-Term Financing

Bridge, Hard Money & Special Situations Capital

Structured Wholesaling & Assignment Strategies Wholesaling, when executed responsibly and strategically, is not...

Why Choose Us?

At Principle, we pride ourselves on our commitment to transparency, integrity, and client success. Our deep market knowledge, strong lender relationships, and personalized approach enable us to provide innovative financing solutions that meet the unique needs of each client.

Ryan M. Hlubb

Managing Partner
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Barbara L. Cantrell

Partner

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Paul F. Hlubb Jr

Senior Advisor

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Nate O. Brantley

Senior Associate

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Cameron Sprenkle

Associate

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Alicia M. Hlubb

Associate

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Ryan M. Hlubb

Managing Partner
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Barbara L. Cantrell

Partner

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Paul F. Hlubb Jr

Senior Advisor

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Nate O. Brantley

Senior Associate

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Cameron Sprenkle

Associate

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Alicia M. Hlubb

Associate

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Ryan M. Hlubb

Managing Partner
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore.

Barbara L. Cantrell

Partner

Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Paul F. Hlubb Jr

Senior Advisor

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur excepteur sint.

Nate O. Brantley

Senior Associate

Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Cameron Sprenkle

Associate

 Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam.

Alicia M. Hlubb

Associate

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Investment Real Estate Loan Brokerage and Capital Placement

At Principle Capital Advisors, we specialize in investment real estate loan brokerage and capital placement, offering a comprehensive suite of services designed to connect clients with the financing solutions they need to achieve their investment objectives.

With a deep understanding of the investment real estate landscape and extensive relationships with lenders, investors, and financial institutions, we are uniquely positioned to facilitate funding for various residential and commercial projects, whether they involve acquisition, refinancing, or new development.

Our team works closely with individual investors, property owners, and developers to identify their unique financing needs and tailor solutions accordingly. We assist with a wide range of property types.

We assist with a wide range of property types, including

Single-Family Rentals

Financing options for purchasing and managing single-family homes for rental purposes, with competitive rates and terms tailored to maximize cash flow.

Duplexes and Triplexes

Capital solutions for multi-family residential properties, allowing investors to leverage rental income while benefiting from favorable financing structures.

Small Apartment Complexes

Funding for small to mid-sized multifamily properties, including 4-plexes, with guidance on financing options that enhance investment returns.

Multi-Family Commercial Properties

Financing for larger apartment complexes or mixed-use residential buildings, allowing investors to benefit from multiple rental income streams while addressing housing demands.

Vacation Rentals

Financing for short-term rental properties, including strategies for leveraging platforms like Airbnb and VRBO to maximize occupancy and income.

Mixed-Use Properties

Financing options for properties that combine residential, retail, and office spaces, addressing the need for versatile financing solutions that cater to diverse income streams.

Fix-and-Flip Investments

Quick financing solutions for real estate investors looking to purchase, renovate, and sell properties for profit, including hard money loans and bridge financing.

Commercial Properties

Financing for office, retail, or industrial properties.

Investment Real Estate Loan Brokerage and Capital Placement

At Principle Capital Advisors, we specialize in investment real estate loan brokerage and capital placement, offering a comprehensive suite of services designed to connect clients with the financing solutions they need to achieve their investment objectives.

With a deep understanding of the investment real estate landscape and extensive relationships with lenders, investors, and financial institutions, we are uniquely positioned to facilitate funding for various residential and commercial projects, whether they involve acquisition, refinancing, or new development

Sample PCA / PVG Assignments

58

units

Market Analysis

Before placing a loan on any real estate asset, a comprehensive market analysis is essential to understand the property’s viability, risk profile, and potential for success. This market intelligence allows lenders and borrowers to align financing structures with current market conditions, mitigate risks, and support a successful loan placement strategy.

Richmond, VA

58

units

Market Analysis

Before placing a loan on any real estate asset, a comprehensive market analysis is essential to understand the property’s viability, risk profile, and potential for success. This market intelligence allows lenders and borrowers to align financing structures with current market conditions, mitigate risks, and support a successful loan placement strategy.

Richmond, VA

58

units

Market Analysis

Before placing a loan on any real estate asset, a comprehensive market analysis is essential to understand the property’s viability, risk profile, and potential for success. This market intelligence allows lenders and borrowers to align financing structures with current market conditions, mitigate risks, and support a successful loan placement strategy.

Richmond, VA